About us

Olamide Olowe and Rechelle Dennis are the founders of Serve Your Truth. They met as freshman student-athletes at UCLA in 2014. In 2015, they launched their first beauty brand, SheaGIRL, in partnership with Shea Moisture. 
After the acquisition of their first business, Olamide and Rechelle recognized that there was a disconnect between the beauty indutsry and women of color and in response created the fast-growing media platform, Serve Your Truth.
Known for their hardwork, strategic prowess, and community-centric ideals, Olamide and Rechelle are using media and technology to showcase beauty from the perspectives of women of color.
Together, Olamide and Rechelle have gained recognition from Google, Harvard Business School, and the UCLA Alumni Association.